ROB KILLEEN

TIDELANDS HEALTH

"BETTER HEALTH BEGINS HERE"

REGIONAL REBRAND

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Tidelands Health was a longstanding client of ours looking for a rebrand. When they came to us they weren't sure how to rebrand in a way that didn't scare people off or confuse them. They were headquartered in an old city and had been the go-to hospital there for decades.

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I focused on that history aspect. I wanted to center everything around the location and the people. To avoid any confusion or fear of "the new,' I reinforced that Tidelands Health may be a new name, but it's still the same hospital system.

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Tidelands was honored to grow up with the community and see it evolve, and was proud to have the community at their side as they evolve.

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