ROB KILLEEN

VISIBLE BY VERIZON
"THE FUTURE OF PHONE SERVICE"

BRANDING / STRATEGY /CREATIVE DIRECTION
CRM / SEO / SOCIAL / PRODUCt / WEB / UX
 

I joined Visible before anyone was allowed to talk about Visible. This means I helped create the brand - the tone, voice, values, and so many other elements. As the only in-house copywriter, so I was the go-to for our agencies and most other parts of the brand when it came to different elements of the brand.

 

This translated into me doing a lot of fun work on almost every aspect of Visible: From writing device buy-flow and UX copy to script-writing for commercials, radio spots, and AI chatbots. Helping Care agents respond during outages, branding new features Visible was unrolling, figuring out how to market them, and creating the actual pieces of work.

 

I helped build the internal creative team 39 North, which enabled all that great work Visible has produced over these years. An exercise in branding,
it was always a fun exercise to market Visible and the different brands in Verizon's atmosphere.