ROB KILLEEN

THREESIXTYEIGHT

"OUR STORY" 

BRAND STORY

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When we first started talking about the merger, there were a lot of things that we had to meet on constantly: the name, color, values, mission and vision. It was a process, but we made sure that everything we did had purpose and meaning.

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When we launched, it was my job to explain who we were and our significance. A lot of attention is drawn to our name. What does it mean?

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ThreeSixtyEight was originally my pitch once we all sat down and started thinking of names for the new company. It stuck and we kept it as the new brand. This story explains our purpose, mission, and our name.

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