ROB KILLEEN

BIG FISH + HATCHIT

"BETTER TOGETHER"

BRAND LAUNCH

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When we were about to launch the brand, we wanted to focus on how we could explain to our audiences the benefit of our merger. What we landed on was that we were a perfect fit for one another. That we, essentially, are just "better together."

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This piece is more along the lines of marketing and conceptualizing, but the purpose was to show two things that didn't go together at all and then pair them with what complemented them the best.

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The last two images are links to the last two videos in the series, leading up to the launch.

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